Mobile buying is expanding more quickly than eCommerce overall.
This unprecedented growth provides serious opportunity for online retailers. And while reports are varied, some estimates suggest that mobile cart abandonment reaches levels of 95%. Why the disparity?
Mobile users cite small screen size as the most common complaint when shopping with their smartphone. One symptom of the small-screen challenge is cumbersome payment entry processes. An estimated 45% of cart abandonment occurs at checkout, leaving plenty of room for improvements in the payment step to positively impact sales.
Other common complaints include concerns about security and difficult-to-use mobile sites. The common solution to each of these challenges? Mobile apps that offer the best of mobile shopping without the headache.
Simplified browsing, streamlined payment options, and increased security thanks to secure login, are all key benefits provided by apps that mobile sites just can't match.
Autor: Amanda Laviana
Amanda is an experienced content marketer, with a background in advertising copywriting. She handles content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.