If you're a retailer considering a mobile app, you've explored your options, and have likely stumbled upon a decision-making point: custom development or plug-and-play app solution. Both routes offer a slew of benefits the other can't match. At the end of the day, though, one prevails as the smart, sensible solution for the vast majority of retailers. Keep reading to see the 5 key advantages SaaS platforms offer over custom developed apps.
RAPID TIME TO MARKETYour app will launch up to 9x faster than average app development timelines. With traditional app development, it can take months – even years – for an app to go live. Starting from scratch, retailers have to rely on their developers to establish even the most basic app functions, making additional features and unique additions exponentially more time consuming. Using a platform like Shopgate, your app can be live in as little as six weeks.
PREDICTABLE PRICINGThe SaaS subscription model provides predictable costs, which are paid on a monthly, quarterly or yearly basis. Because costs are negotiated before the app is built, retailers can predict exactly the amount they'll be investing in their app. With custom development, costs are estimated beforehand, but virtually every custom dev project sees unexpected obstacles, which hike up the costs with every extra developer hour required.
Choosing an established app platform removes many of the inherent development risks that come with custom builds. With an app built from the group up, brands take on the risks of faulty programming, seemingly endless additional man hours, dysfunctional integrations, and often completely unpredictable timelines and budgets. Every custom app build is essentially an experiment, even with the most experienced, qualified team. Because every retailer is unique, every app must be also. SaaS solutions allow for customization where customization is needed, and rely on proven and tested solutions where it's not.
With built-in integrations, your app's operation is reliable and time to launch is reduced. SaaS solutions take the grunt work out of taking your brand and product catalog mobile. With seamless integrations to existing eCommerce platforms like Shopify, Magento and Salesforce Commerce Cloud, retailers don't waste time worrying about the details of migration. It's all pre-built, tested, and fluent.
CONSTANT INNOVATIONRegular mobile technology updates and feature releases are part of your subscription. Apps require constant updates, thanks to operating system changes, app stores requirements, and in-app issues. With a SaaS platform, updates are provided on an ongoing basis, making reliable maintenance upkeep completely hands-off.
A SaaS solution just makes sense for retailers. Faster launches, lower costs, predictable timetables, lowered investment risk, and effortless upkeep are just five of the key ways SaaS solutions edge out custom development projects.