Smartphones are powerful devices. According to eMarketer, US adults spent an average of 3 hours, 35 minutes per day on mobile devices in 2018, and nearly all of this time came from smartphones. Technology has absolutely changed the way all consumers perceive the world – and that’s an understatement. With immediate access to infinite information literally at the grip our fingertips, the standard has been raised, and the retail customer experience is not immune to these standards.
Innovative technology presents an opportunity for retailers to make mobile shopping easier and faster with tools and capabilities that drive traffic and sales through both offline and online channels. By bridging the gap between the physical and mobile world, retailers can deliver an engaging experience that helps them stay at the forefront of emerging technology. Let’s take a look at two smart scanner tools to achieve this - AdScanner and QR codes.
Make Every Ad Shoppable
Have you ever wanted to snap a quick picture of something you liked and be able to instantly buy it? Now you can! With AdScanner, retailers can connect all their marketing initiatives back to their app using intelligent image recognition software. This allows users to scan printed or digital materials and be sent directly to the product shown for a tap-and-buy experience.
Retailers simply have to tell their customers to scan ads with the camera-equipped app, and they can immediately pull up the products and offers advertised. This eliminates consumers’ need to browse and search for what caught their eye. With AdScanner, retailers can also tag images with smart markers that identify specific products, linking their app to other marketing efforts, such as:
Catalogs found in a brick-and-mortar store or mailed to customers
Fliers passed out in local communities or handed out at events
Billboards that on-the-go shoppers can quickly snap on their phones
Specially designed packaging and shipping materials
This smoother path to purchase drives higher conversion rates and makes a retailer’s marketing more effective with innovative technology that takes both the ad and app to the next level.
Get Rid of Lengthy URLs with a QR Code
You can find QR codes anywhere now, from social media apps to paper advertisements. Although the technology initially wasn’t hugely successful in the U.S., there’s evidence that it’s picking up in popularity again, with a recent survey estimating that 11 million households will scan a QR code in 2020 in the U.S. alone.
Retailers can use QR codes to offer customers a functional and fun way to shop, linking webpages for consumers, scanning to receive a refund or exchange an item, directing users straight to a product on their shopping cart for immediate purchase, or even linking to payment methods to allow shoppers to pay with a simple scan of a code.
QR codes can also increase a retailer’s conversion rates by coaxing potential customers further down the road with little delay or effort. The mobile retail market is propelled by a universal desire for nearly effortless shopping. Scanning a code is faster, easier, and more efficient than typing out an entire URL.
Make Your Marketing More Effective with Shopgate
With a mobile app powered by Shopgate, retailers can be equipped with the tools they need to offer these smart scanners to their customers, eliminating any barriers between physical and digital channels. Both AdScanner and QR codes allow for a true tap-to-buy experience that is easy and fun, delivering higher conversion rates and greater customer satisfaction.
You can learn more about how Shopgate can help your business drive revenue from your marketing efforts and mobile app by scheduling a demo here.
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.