Recently, Shopgate announced our selection as a BigCommerce certified partner. This partnership is quite timely, as it offers an opportunity to a significant number of eCommerce brands as the landscape of online retail undergoes a drastic change. We've been predicting the rise of apps for years—and now that it's the dominant eCommerce channel, we're excited to invite BigCommerce-powered retailers to quite literally mobilize their stores.
What do you need to know about mobile's takeover of eCommerce? It's the only source of online traffic that has actually grown in the past three years. While desktop visits to eCommerce sites have dropped 17%, mobile visits have jumped a whole 89%.
Even more compelling? 66% of all mobile purchases happen through an app.
If you’ve ever wondered what a mobile app could do for your brand, wonder no more. We’ve published a free guide for you to download: Growing Your BigCommerce Store with a Shopgate App. This comprehensive guide will answer all of your mobile related questions, including:
- What benefits can mobile apps offer me that mobile websites cannot?
- Why did BigCommerce choose Shopgate as their certified mobile partner?
- How do I integrate Shopgate with my existing BigCommerce platform? (Spoiler: we do all of the heavy lifting for you.)
We've also included a couple of case studies on BigCommerce clients who went mobile with Shopgate's user-friendly platform. Auto part retailer Enjuku Racing found a way to compartmentalize an enormous product inventory with our unbelievably easy navigation capabilities, and have seen a conversion rate of over 11%. Meanwhile, Princess Nail Supply took a chance and decided to treat their B2B clientele like any other retail audience. Their results prove that B2B definitely has a place in the mobile realm—since launching their app, they've experienced constant growth—seeing as much as 20% growth in just one quarter.
Of course, our partnership with BigCommerce is still evolving, and will undoubtedly be made even bigger by our ever-expanding ecosystem of technology and solutions partners. From loyalty programs to geofencing to monthly payment options, we're brewing up some really cool features that will make your mobile app the modern, personalized shopping experience that consumers are demanding.
Here’s to the beginning of our journey together, BigCommerce retailers. We can’t wait to help you grow your success on our platform, and bask in all the benefits of launching and marketing a mobile app.
To learn even more about our partnership with BigCommerce,
Autor: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.