What makes an app remarkable? The answers used to be simple: mobile users wanted basic features that made shopping more functional, rather than fun. Features like Facebook Login and digital wallets cut the red tape required to make mobile purchases, and made mobile apps the preferred method of shopping.
However, as mobile technology develops and apps permeate every area of our lives, mobile users are growing bored with these basic apps. Exposure to the augmented reality capabilities of Snapchat and the ever-evolving home technology offered by Amazon has given consumers a hunger for cutting-edge handheld technology. Naturally, this hunger is spilling over into their shopping lives—they no longer want simple functionality. They want something remarkable.
Our latest report explains this phenomenon and provides inspiration on how you can build an innovative app. The secret to acquiring downloads, engaging customers, converting sales, and retaining customers? You must deliver the essential and the remarkable. What are some ideas for both of those requirements?
Essential: Multi-language options so you can engage customers around the world
Remarkable: A live chat feature that engages customers in real time, as seen in the app that helped Home Depot reach $100 billion in revenue
Essential: A simple search feature to allow mobile users to browse products by name, color, and more
Remarkable: A camera-enabled photo search feature that allows your customers to browse your inventory based on the vision they have in mind, as demonstrated by Wayfair's revolutionary app
Essential: A checkout process made easier with payment saved in a digital wallet
Remarkable: A camera-enabled scanner that allows customers to order and pay for entire products with a simple snap
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.