Mobile App Insights

REPORT: Innovative Apps Must Deliver the Essential and the Remarkable

WP_Remarkable_Blog_homedepot.jpg

What makes an app remarkable? The answers used to be simple: mobile users wanted basic features that made shopping more functional, rather than fun. Features like Facebook Login and digital wallets cut the red tape required to make mobile purchases, and made mobile apps the preferred method of shopping.

However, as mobile technology develops and apps permeate every area of our lives, mobile users are growing bored with these basic apps. Exposure to the augmented reality capabilities of Snapchat and the ever-evolving home technology offered by Amazon has given consumers a hunger for cutting-edge handheld technology. Naturally, this hunger is spilling over into their shopping lives—they no longer want simple functionality. They want something remarkable.

Our latest report explains this phenomenon and provides inspiration on how you can build an innovative app. The secret to acquiring downloads, engaging customers, converting sales, and retaining customers? You must deliver the essential and the remarkable. What are some ideas for both of those requirements?

Essential: Multi-language options so you can engage customers around the world
Remarkable: A live chat feature that engages customers in real time, as seen in the app that helped Home Depot reach $100 billion in revenue 

Essential: A simple search feature to allow mobile users to browse products by name, color, and more
Remarkable:
A camera-enabled photo search feature that allows your customers to browse your inventory based on the vision they have in mind, as demonstrated by Wayfair's revolutionary app

Essential: A checkout process made easier with payment saved in a digital wallet
Remarkable: 
A camera-enabled scanner that allows customers to order and pay for entire products with a simple snap

 

For more inspiration on how to deliver the essential and the remarkable in your mobile strategy, download our full report now. 

Sarah Meadows

Written by Sarah Meadows

Copywriter | Sarah writes and edits for the marketing department of Shopgate. Her previous experience includes creating content and handling public relations for public offices and organizations at her alma mater, the University of South Carolina. A true Southern girl, Sarah’s hobbies include reading William Faulkner, following college football, and looking for a good glass of sweet tea in Austin.

Never Miss A Post!

Receive weekly mcommerce news, strategies and analysis delivered straight to your inbox.

Trending

Request a Demo