You know the Friday the 13th drill—don’t break mirrors, take the long way around ladders, and avoid black cats. As an online retailer, you’re probably thinking, “Cut to the chase—how can I avoid bad luck in my mobile apps?” We’re glad you asked!
In honor of this spooky day, we've outlined some of the biggest missteps in mobile design and marketing. These aren't just mistakes—they're curses on your app's aesthetic, functionality, and success as a sales channel. Luckily for you, they're easy to avoid simply by taking some extra time to make your app go the extra mile in branding and design. Consider this your own personal spell book—all the concoctions you need as you pave your successful mobile commerce strategy.
Ancient legend has it that a poor user experience brings seven years of bad luck. Many superstitions lack evidence to back them up, but this one has been proven time and time again.
The best user experience comes from an intuitive, thoughtful user interface. The goal of your interface is to capitalize on the most valuable asset your user is giving you—their time. Each new screen buys you one glance to convince your user that continuing to engage is worth their time. A messy layout breaks down your brand’s credibility in much the same way that a typo in an article would make you question the publication’s reliability. Keep your interface predictable and easy to look at. Stay away from wacky fonts, irregular formatting, and complicated layouts. A good interface guides your customers swiftly through your shop and drops them off at checkout eager to make their purchase.
Shopgate makes it easy for you to design your own beautiful interface. If you need a little more luck, we also offer design packages so you can enlist the help of expert artists to help represent your brand as you take it mobile.
Historically, money is closely intertwined with luck. Remember when you forwarded this chain e-mail 15 years ago and got a $245 check in the mail a week later?
Neither do we, because chain emails don’t work. Here are some real ways you can entice your customers to save money by shopping through your Shopgate app!
Deal of the Day
By setting up a Deal of the Day widget on your Shopgate app’s homescreen, you can showcase current promotions to your users. You can schedule Deals of the Day in advance and the widget will be updated automatically according to the schedule you set. But you don’t have to wait for them to open your app! Set up a push notification with a link to your deal. This way, your customers can tap the notification and get right to shopping.
Coupons are a great incentive to get your users to shop. There are a multitude of creative ways to use coupons:
- Give your existing customers a reason to download your app. Advertise a coupon code for first time app purchases. Hint: Already have a desktop site? Let your customers know about your app and use a coupon code to get them shopping.
- Use push notifications to notify users of special offers or holiday sales, and include a coupon code to sweeten the deal. You can even target specific user segments!
- Win back customers that never made it through checkout. Set up push notifications with abandoned cart reminders with a coupon attached.
Affirm Monthly Payments
Remember when your higher ticket items were your lowest sellers? With Affirm monthly payments, a high price tag doesn’t have to exclude your less spend-y potential clients. By integrating your Shopgate app with Affirm, you provide your users with the option to make monthly payments on items they might not normally be able or willing to consider purchasing. The customer-facing transaction happens entirely through Affirm, so you get paid upfront and everything else is taken care of for you.
Not superstitious? With analytics, you can completely remove luck from your marketing and retention strategies.
Google Analytics allows you to measure acquisition and engagement of your app users via an SDK optimized for your Shopgate app. By setting up the Google Analytics SDK, you can track valuable app data such as app installs, app download sources, push notification campaigns, deep links, and more.
By building this data into your business strategies, you can:
- Focus your marketing budget on your main sources of traffic.
- Optimize your push campaigns by keeping track of the times, segments, and content that draw the most engagement from your users.
- Improve your app experience using your customers’ shopping and checkout behavior.
Still feeling a little spooked? Have no fear. Our Marketing Services department is here to offer you all the help you need in warding off bad smartphone spirits. No tricks—only treats from our team of professional marketing consultants and graphic designers!
Feeling lucky about your Shopify Plus store's mobile potential?
Author: Chelsie Luis
Technical Success Manager | Chelsie is a tech aficionado and architect of simple solutions to complex problems. She enjoys the finer things in life, like beautiful frontend design and complementary technologies that work perfectly together. On weekends she can be found thrift shopping, watching local bands, or endeavoring to transform her apartment into the ultimate smart home without violating the terms of her lease.