Everyone loves a good Cinderella story, and we here at Shopgate are no exception. While one of our missions is to innovate retail to provide the hyper-modern, ultra-personalized experience that consumers long for, we also take great pride in fueling the success of businesses that started small and worked hard to grow. It's only fitting that our latest Cinderella story is one of royal blood—in fact, it's right in the name.
Princess Nail Supply is a B2B retailer that supplies furniture, spa tools, and nail art products to nail salons across the country. Originally founded in 2003 in a 10x10 foot garage, they broke into their niche with a small offering: used foot spas that sold locally and on eBay. In only a few months, they outgrew their space and their product offering, moving to a warehouse and providing more lines of foot spas. This growth continued to rise meteorically, and they found themselves in a continuous cycle of outgrowing their offices, warehouses, and inventories. Over the years, as they upgraded spaces, they also expanded into different products across the nail supply industry, including spa furniture.
They didn't just grow in size, either—they also grew in reputation. After becoming a lauded distributor of brands like OPI, CND, and more, they realized they were leading the industry in product, revenue, and more. This prompted them to pursue an eCommerce strategy with the BigCommerce platform to dominate online retail—and, as the world flocked to smartphones, they realized they were in a golden moment for a new form of retail: mobile. It was time to be another industry's leader, and they realized that Shopgate could help them win that crown, too.
With Shopgate's BigCommerce integration, Princess Nail Supply was able to launch an app without coding or developers. Mobile success was immediately noticeable in this B2B story, as nail salon owners and buyers across the country flocked to download and purchase from the app. The speed of the integration also allowed Princess Nail Supply to take their new products to market earlier than many other wholesale retailers, giving them the competitive edge that mobile is renowned for.
So, what are the results? They're truly fit for royalty, with stats like:
- Over $110,000 in app revenue
- 20% growth in just one quarter
- 5 star rating in the App Store
Princess Nail Supply is the Cinderella story that we all love to hear—but it's also the B2B success story that mobile marketers and eCommerce professionals dream of. By launching an app and taking advantage of magical marketing tools like automated push notifications and more, they wrapped up the makings of a happy ending—but they're just getting started.
Shopgate is excited to be part of Princess Nail Supply's story. How can we help you write your retail fairy tale?
WANT TO KNOW MORE ABOUT PRINCESS NAIL SUPPLY'S ROYAL SUCCESS?
READ THE FULL CASE STUDY NOW!
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.