Last year, analysts estimated Amazon’s Prime Day event generated $1 billion in sales — a 60 percent gain over the prior year. Casey Gannon, vice president of marketing at Shopgate, added that mobile app shoppers on Prime Day doubled from the prior year. And this year sales are expected to be just as robust — helped by the fact that the hours have been extended and there are more products on offer.
“Customer retention is something that Amazon has totally mastered, and small businesses or midmarket retail brands are trying to catch up,” Gannon said. “However, a key thing they must remember is that they’re not Amazon, and that’s not something to feel daunted by. If retailers can build a great brand with diverse products and exceptional customer service, customers will realize that truly not everything is available on Amazon. Retailers should think about their brand and how to market it — and, if they don’t have an app, think about what a mobile channel could do for them.”
WWD: Tech Vendors Offer 'Prime Day' Tactics for Taking on Amazon
Written by Sarah Meadows
Sarah manages content for the marketing department of Shopgate. Her previous experience includes creating content and handling public relations for public offices and organizations at her alma mater, the University of South Carolina. Sarah’s hobbies include following college football and looking for a good glass of sweet tea in Austin.