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Shopgate Adds Attribution Analytics with Appsflyer Integration to Optimize Effectiveness of Mobile App Marketing

Shopgate merchants can now leverage AppsFlyer’s data and marketing tools to measure and optimize app install and user engagement campaigns.

Austin, TX, October 6, 2016 - Shopgate, Inc., the leading SaaS shopping app platform headquartered in Austin, has launched an integration with AppsFlyer, the global leader in mobile attribution and marketing analytics. Starting today, Shopgate merchants can access real-time reporting on app marketing campaigns, allowing retailers to maximize their ad ROI.

The simple AppsFlyer plug-in provides detailed user data on in-app actions, allowing merchants to make adjustments to improve campaign performance. Once connected with Shopgate, AppsFlyer provides app campaign data such as click rates, installs, conversion rates, revenue, and ARPU. AppsFlyer also allows users to define app events to track and group people that have completed a series of app events for better targeting.

This integration represents another push by Shopgate to provide more app marketing resources to retailers. Shopgate recently launched marketing and design services to complement its shopping app platform. Retailers are paired with a team of mobile marketing experts to enhance user experience through strategic design, increase installs with targeted ad campaigns, and increase conversions with segmented push notifications.

“Our merchants are seeking better ways to engage app users with the products and offers most relevant to them,” says Casey Gannon, VP of Marketing at Shopgate. “App usage data that provides a full-funnel view is key to effective app marketing. With the data provided by AppsFlyer, our clients can increase conversions with more targeted offers and increase retention by removing roadblocks on the path to purchase.”

This integration requires a subscription to both Shopgate and Appsflyer. To connect to AppsFlyer, Shopgate merchants can simply click “On” for AppsFlyer under Tracking Tools within the Shopgate dashboard, then enter their AppsFlyer Dev Key. For more information on the AppsFlyer integration, please visit: https://support.shopgate.com/hc/en-us/articles/224882527-Tracking-with-AppsFlyer

Amanda Laviana

Written by Amanda Laviana

Amanda is an experienced content marketer, with a background in advertising copywriting. She handles content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.

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