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RIS News: Push Notifications: How to Stick the Landing

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Read the full article on RIS NEWS

As a retail marketer, you likely know the many benefits of push notifications, but what you may not know, is the diverse range of options you have to work with using this underutilized feature. While email is still an effective channel in terms of communicating with consumers, nothing can come close to push notifications when it comes to providing users with a one-touch path to purchase right on their smartphone screen - a screen that’s viewed more than 50 times a day on average.

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Casey Gannon

Written by Casey Gannon

Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.

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