<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1535477080084760&amp;ev=PageView&amp;noscript=1">


Retail Customer Experience: City Gear drives mobile experience forward with new app, platform


Consumers are running to mobile when it comes to retail shopping, and City Gear is responding with a new mobile commerce platform strategy and an enhanced app for providing a more dedicated smartphone driven brand experience.

The omnichannel urban footwear and apparel retailer, which launched its ecommerce presence in 2014, initially provided smartphone consumers with basically a "lite" mobile version of its website. It soon realized such an approach wasn't providing the needed, and expected, mobile retail experience.


Sarah Meadows

Written by Sarah Meadows

Sarah manages content for the marketing department of Shopgate. Her previous experience includes creating content and handling public relations for public offices and organizations at her alma mater, the University of South Carolina. Sarah’s hobbies include following college football and looking for a good glass of sweet tea in Austin.

Never Miss A Post!

Receive weekly mcommerce news, strategies and analysis delivered straight to your inbox.


Request a Demo