As a startup nearly 10 years ago, Shopgate had a fairly easy mission: Help merchants set up a website and enter the promising field of e-commerce.
Today's Shopgate reflects the market's shift into multiple channels and connecting technologies, touting itself as a software-as-a-service provider instead of one specifically focused on e-commerce.
Austin-based Shopgate is not entirely different from other companies servicing the growing e-commerce and omnichannel space. They are part of a transformation that puts e-commerce merchants in an interesting quandary.
"We started as an e-commerce company, but we have opened up our platform to other agencies and technology partners to integrate, so we can build a solution that is tailored to the customer," Shopgate CEO Marc Biel said. "Essentially, we can add omnichannel functionality, and this is a market we want to build ourselves up in over the next year."