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PaymentsSource: Vendors race to adapt as mobile consumes more of e-commerce

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As a startup nearly 10 years ago, Shopgate had a fairly easy mission: Help merchants set up a website and enter the promising field of e-commerce.

Today's Shopgate reflects the market's shift into multiple channels and connecting technologies, touting itself as a software-as-a-service provider instead of one specifically focused on e-commerce. 

Austin-based Shopgate is not entirely different from other companies servicing the growing e-commerce and omnichannel space. They are part of a transformation that puts e-commerce merchants in an interesting quandary. 

"We started as an e-commerce company, but we have opened up our platform to other agencies and technology partners to integrate, so we can build a solution that is tailored to the customer," Shopgate CEO Marc Biel said. "Essentially, we can add omnichannel functionality, and this is a market we want to build ourselves up in over the next year."

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Sarah Meadows

Written by Sarah Meadows

Sarah manages content for the marketing department of Shopgate. Her previous experience includes creating content and handling public relations for public offices and organizations at her alma mater, the University of South Carolina. Sarah’s hobbies include following college football and looking for a good glass of sweet tea in Austin.

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