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Luxury Daily: Amazon’s one-click patent expiration: Boon for ecommerce checkouts

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Amazon a couple of weeks ago lost its tightly-held grip on the One-Click Buying patent, which allows consumers to quickly complete their order without having to re-enter their credit card information or go through a lengthy checkout process.

With the expiration of Amazon’s One-Click buying patent, retailers are left with a game-changing opportunity to leverage similar technologies, a functionality that can help reduce cart abandonment and increase their competitiveness against Amazon, especially when it comes to mobile commerce. 

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Casey Gannon

Written by Casey Gannon

Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.

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