A successful family-owned retail company based in Idaho, NanaMacs specializes in modern, yet timeless, women’s clothing and accessories. With a Facebook page with well over half a million followers, the brand has found massive success with its audience of young women who long to cultivate an Instagram-ready flair for updated vintage style. For a brand marketed toward millennials and on-the-go women, it was important to NanaMacs to establish a smart mobile strategy.
NanaMacs realized that push notifications communicate instantly and effectively with customers. The Shopgate solution helped NanaMacs put their best stiletto-clad foot forward, delivering iOS and Android apps that provided smooth user experiences, beautiful design aesthetics, and easier mobile shopping than ever.
Between easily customizable design options, push notifications that directly engage app users, and the seamless integration with NanaMacs' Shopify Plus platform, the Shopgate mobile app became a robust addition to the retailer's omnichannel marketing strategy, driving conversions and increasing customer retention.
Curious about the numbers? Try these on for size:
- 22k+ App Downloads
- 62% Push Notification Opt-In Rate
- 4.9 star rating in the App Store
Want to learn even more about NanaMacs' mobile success?
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.