As retail grows increasingly digital, many retailers find themselves wondering how to juggle traditional marketing strategies with modern technology. However, if you've recently picked up a copy of Vogue or Sports Illustrated, you probably recognize that the world hasn't left behind paper advertising yet. While online shopping is dominating retail—and mobile is dominating desktop—there's still a lot of value to be found in classic media like catalogs, magazine ads, and fliers. The magazines mentioned earlier prove that the world's biggest retailers recognize that brands don't have to pick between the old and the new to have a multidimensional, comprehensive advertising strategy.
But how does paper advertising work with mobile? It's easy: equip your ads to seamlessly transfer to the mobile shopping experience that consumers crave.
Shopgate offers AdScanner to allow you to connect your paper advertisements to your app. With AdScanner, you're able to tag images with smart markers that identify specific products, linking your app to your other marketing efforts. Simply tell your customers to scan your ads with your camera-equipped app, and they can immediately pull up the products and offers you’ve advertised. This eliminates their need to browse and search for what caught their eye.
AdScanner has a variety of uses, including:
- Catalogs you give away in your brick-and-mortar store or mail to your customers
- Fliers you pass out in your local community or hand out at events
- Billboards that on-the-go shoppers can quickly snap on their phones
- Packaging and shipping materials you've specially designed
- Plus so much more!
Of course, if you've completely left paper behind, you can also use AdScanner for digital advertisements, including digital images in your store and on your social media accounts.
Advertising truly never goes out of style or out of date, which is why AdScanner is so flexible. Shopgate client MyWmtGear took special advantage of that flexibility when they realized that paper advertising is still crucial to reaching a broad range of age groups. Since MyWmtGear sells Walmart employee apparel, it's of utmost importance that they're able to reach every generation of Walmart managers, cashiers, deli workers, and warehouse workers. AdScanner is particularly useful for MyWmtGear’s inventory—with countless styles, colors, department-specific products, and even holiday gear, the ability to scan advertisements to find one specific product is invaluable. AdScanner helped MyWmtGear bridge the gap from paper to Play Store, and the results have made them one of Shopgate's top earning clients.
Who knew that shopping could be as easy as snapping a quick picture? This smoother path to purchase offers your marketing a little extra edge and, most importantly, drives higher conversion rates. After all, mobile shopping is experiencing explosive growth because it's so easy and convenient. Why wouldn't you want to continue to boost the ease your customers fell in love with?
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Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.