The generation that was born in the mid-nineties to early aughts has never known a world without the Internet, and likely doesn’t remember much about the pre-smartphone era. Obviously, this gives them a totally new outlook on retail and shopping—and as they come of age and prepare to become independent consumers, you need to know how to market to them.
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Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.