The generation that was born in the mid-nineties to early aughts has never known a world without the Internet, and likely doesn’t remember much about the pre-smartphone era. Obviously, this gives them a totally new outlook on retail and shopping—and as they come of age and prepare to become independent consumers, you need to know how to market to them.
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Autor: Sarah Meadows
Sarah manages content for the marketing department of Shopgate. Her previous experience includes creating content and handling public relations for public offices and organizations at her alma mater, the University of South Carolina. Sarah’s hobbies include following college football and looking for a good glass of sweet tea in Austin.