40% of mobile shoppers indicated that near-constant advertising makes them think negatively of a retail site, while over half of desktop shoppers reported that they share the same feelings. So what's the solution here? You guessed it: mobile apps.
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Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.