mCommerce Insights

Mobile Mondays: The 4 Types of Holiday Shoppers

Holiday shoppers can be grouped into four types — Black Friday Shoppers, Early Bird Shoppers, Steady Buyers, and Last Minute Shoppers. To best meet the needs of each segment, you need strategic, consistent messaging that conveys both urgency and value. See more in today's episode. 



looking for MORE guidance on holiday app marketing?
Download our full holiday app marketing guide for all our best tips and tricks for the season.

Amanda Laviana

Written by Amanda Laviana

Marketing Communications Manager | Amanda is an experienced content marketer, with a background in advertising copywriting. She manages content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.

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