In yet another indication of the direction of eCommerce, a new eMarketer Report suggests that, by 2021, mobile will own 80% of the paid search market. With the shift toward a smartphone-centric world, this comes as no surprise to retailers and marketers who already have their sights on more mobile-capable shopping experiences.
LOOKING FOR GUIDANCE ON HOLIDAY APP MARKETING?
DOWNLOAD OUR FULL HOLIDAY APP MARKETING GUIDE FOR ALL OUR BEST TIPS AND TRICKS FOR THE SEASON.
Author: Amanda Laviana
Amanda is an experienced content marketer, with a background in advertising copywriting. She handles content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.