Influencer marketing is one of the most widespread tactics across the retail world today. 70% of brands are working with influencers through Instagram partnerships. So why are micro-influencers becoming more prevalent than the major names that have been used before?
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Author: Amanda Laviana
Amanda is an experienced content marketer, with a background in advertising copywriting. She handles content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.