When shopping in an app, customers enjoy unprecedented personalization thanks to the channel's smart targeting and analytics capabilities. One such capability is in-app live chat, a feature that allows merchants and shoppers to connect in realtime to improve shopping experiences, answer questions, and bump up engagement. See more in this week's episode.
looking for MORE guidance on holiday app marketing?
Download our full holiday app marketing guide for all our best tips and tricks for the season.
Autor: Amanda Laviana
Amanda is an experienced content marketer, with a background in advertising copywriting. She handles content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.