mCommerce Insights

Mobile Mondays: How Major Brands Use Personalized Push

There are countless ways to use push notifications to engage your app users, but the most effective methods involve creating specific user segments for targeting. Watch this week's episode to see how key app devlopers use personalization and segmentation to serve users with unique messages, related directly to their experience with the app.

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Amanda Laviana

Written by Amanda Laviana

Marketing Communications Manager | Amanda is an experienced content marketer, with a background in advertising copywriting. She manages content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.


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