These days, shoppers are demanding more and more options and they expect to be met with fast and efficient processes. To meet these expectations, retailers need to be able to pivot fast enough to have some orders shipped directly to a customer’s door and other orders ready to be picked up in the store. What’s more, shoppers want the ability to select which items they want immediately, and which items are worth waiting for.
According to the National Retail Federation and Forrester’s The State of Retailing Online 2018 report, many retailers are not well organized for digital success: 33% of the retailers surveyed said their company did not have a well-defined omnichannel fulfillment strategy in place. To create the ultimate in-store shopper experience and avoid any errors, it is important to take a step back and invest in the people who are actually responsible for delivering a positive omnichannel experience—the store associates.
Eliminate Fulfillment Errors
Store associates play an important role in making sure that the right products get to the right consumers at the right time. In order to ensure they do their job correctly and efficiently, it’s essential that they are equipped with accurate real-time data and the proper tools to pick, pack and ship with confidence and clarity.
With so many things that can go wrong when fulfilling an order, retailers need to make sure they implement the right technology to help associates avoid costly mistakes. Here are a few innovative tools to make sure the process goes smoothly:
Order Prioritization: Prevent backup and falling behind by bringing the most pressing orders to the forefront and perfecting the timing of other, less pressing orders.
Scanners for Ease and Accuracy: Use intelligent barcode scanning using the device’s camera or an external infrared scanner for quick, accurate validation.
Effortless Printing: Wirelessly print instant shipping labels, packing slips, and other materials with just a tap of the screen.
Order Routing: Set up routing logic based on store inventory so customers always have an available pick-up location for the items they want.
Improve Customer Satisfaction
Implementing this technology will create a more efficient and accurate fulfillment process, but customer service doesn’t stop at the payment stage. Retailers should receive feedback from the people they are trying to please by maintaining communication and gathering data about each order. From there, retailers can learn what areas need improvement and what else they can do to do a better job of improving customer satisfaction.
Shopgate’s solution allows retailers to optimize their in-store experience by giving associates the tools to fulfill orders and create even more convenience for their customers. To learn more about Shopgate’s fulfillment solution, click here or schedule a demo today.
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.