Mobile App Insights

How this Coffee Company Boosted App Conversions Above 6% 

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“Honestly we were behind because we didn’t have a mobile app. We saw the impact Shopgate had and could deliver… It’s really taken off.”
- Charles Waldron, Black Rifle Coffee Company

Black Rifle Coffee Company is a veteran-owned, small batch, roast-to-order coffee company. Based in Salt Lake City, they strive to offer their customers the freshest, single origin coffee available. As an organization with attitude, backed by high quality product, they want you to know—hipsters didn’t invent coffee — and they’re making it better. 

Black Rifle had a serious social following, including a Youtube channel with hundreds of thousands of video views. BRCC could see their mobile users growing and wanted to capitalize on the increasing traffic. They chose to get a mobile app with Shopgate to reach their customers where they are with the best possible mobile shopping experience.

Using built-in app fetaures, Black Rifle boosted app conversions to 6.3%,
with a 4.9/5 star rating in The App Store. 

Push Notifications

BRCC wanted to directly connect with their customers on the device they use most. With push messages, they keep their users engaged.

Apple Pay 

No one likes a wait when they’re in need of caffeine. One-touch payments allow Black Rifle customers to get through the checkout process with a single thumbprint.

24/7 Customer Service 

A personal roast-to-order business focused on providing the verybest customer service needs a mobile platform that provides the same level of dedication.


Ready to see results like these?
Contact one of our mobile experts now to learn more. 

Amanda Laviana

Written by Amanda Laviana

Marketing Communications Manager | Amanda is an experienced content marketer, with a background in advertising copywriting. She manages content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.

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