mCommerce Insights

How One Retailer Is Driving Texas-sized Conversion Rates with Apps


Texas Humor was founded in 2013 by Jay and Priscilla Sauceda, a proud Texan couple who wanted to spread the gospel of their beloved state to all. What began as a simple t-shirt design grew into a popular clothing brand beloved by Texans from El Paso to Beaumont and everywhere in between. With a goal of replicating the Texas hospitality they grew up with, the Texas Humor team places great importance on providing outstanding customer service with every single sale.

Seeing a majority of their sales come from mobile, Jay Sauceda knew a strong mobile experience was a must-have for his brand. Keeping in mind the great convenience of browsing and buying light-hearted, relatively low commitment products on mobile, Jay knew apps were a smart extension of their existing mobile strategy, but wanted to avoid launching apps that were simply a re-packaged mobile website, which was part of why Jay knew Shopgate was just the right solution. 

To see more about how Texas Humor is leveraging Facebook login, Targeted Push Notifications and App-exclusive coupons to power its app, read the full case study. 

Want to see how you can harness the power of push notifications like Texas Humor does? Download the Push Notification Playbook for a full rundown on our tips and best practices.

Amanda Laviana

Written by Amanda Laviana

Marketing Communications Manager | Amanda is an experienced content marketer, with a background in advertising copywriting. She manages content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.


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