mCommerce Insights

How Apps Helped This T-Shirt Retailer Find Its Most Valuable Customers


Ok, so you say you want to sell t-shirts?

Cool. Tees, tanks, and really, graphic anythings, are a trending fashion staples right now, and setting up an online store to market your designs is an excellent way to ramp up exposure and bring in sales. And that's exactly what four LA-based high school friends realized before launching stanchly California-influenced brand Kid Dangerous. 

Once the guys found success selling their designs wholesale, they took to direct-to-consumer sales, then realized they'd need to leap ahead of their numerous competitors if they hoped to make it out alive. A mobile strategy was needed, and fast. While Steve Nanino, co-founder, was skeptical about whether customers would even download an app for a small, niche retailer, the app has ultimately been a great success. 

“Our app customer is now our best customer, we’re seeing that app customers have usually purchased from us before, and have a deeper loyalty to the brand.” -Steve Nanino, Co-founder, Kid Dangerous

With a strong 4.1% app conversion rate, and 80% larger AOV than their mobile website, the Kid Dangerous team ultimately found that some people were indeed willing to download the app. And these weren't just casual one-time customers – these were dedicated brand loyalists. Precisely the kind of customers with whom any retailer would jump at the chance to proactively engage with. Using their app, Kid Dangerous does exactly this, using Push Notifications, continuously engaging their loyal customers, and further demonstrating the unique value of their app users. 

Read the full case study here. 
To learn more about retaining customers using mobile apps, download our latest whitepaper, The Loyalty Factor: Turning one-time site visitors into loyal, lifetime customers.

Amanda Laviana

Written by Amanda Laviana

Marketing Communications Manager | Amanda is an experienced content marketer, with a background in advertising copywriting. She manages content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.


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