Niche retailers often question the usefulness of a mobile strategy to their products. Mobile's association with social media and trendy influencers makes mobile apps seem best suited to retail sectors such as high-end fashion, electronics, and cosmetics. However, as the success of Shopgate's diverse showcase of clients proves, mobile is best suited to any sector that requires convenience and ease for repeat shoppers. MyWmtGear is the latest niche retailer to learn this—and the results they've seen with Shopgate have been nothing less than super.
Founded in 1993, MyWmtGear identified a very unique sector of retail. Employees of the hugely successful big-box retailer Walmart needed year-round options for branded uniforms and other gear to wear to work. MyWmtGear took advantage of this need by producing apparel for all seasons, branded with the Walmart logo and selling it directly to employees. The company became hugely successful on their eCommerce site as Walmart employees flocked to buy fleece jackets, button-down shirts, visors, and other gear that meet store dress code and feel comfortable throughout work shifts during all seasons.
MyWmtGear recognized a need for another shopping venue for their customers—one that meets busy Walmart employees' needs. A Shopgate mobile app proved to be the perfect channel, as apps inherently serve repeat customers who need to buy items like employer-required apparel throughout the year. MyWmtGear built a remarkable mobile experience that drives sales and ensures customer retention, thanks to features like:
- Push notification analysis that reports on revenue to inform future messaging
- A "favorites" feature for shoppers that helped the app conversion rate climb over 6%
- Marketing services provided by Shopgate's mobile experts to drive over 37,000 app downloads
Clearly, thinking outside the big-box revolutionized MyWmtGear's marketing and sales strategies to maximize downloads, engagement, and retention. MyWmtGear is proof that a mobile strategy shouldn't be limited to popular cosmetics or clothing companies. Niche retailers have a place in the mobile conversation—and Shopgate is ready to turn your shop into a mobile superstore.
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Autor: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.