If your store has a home on the Shopify Plus platform, you’ve likely noticed an increase in mobile traffic to your store. This phenomenon is well-documented, with multiple studies over the past three years coming to one conclusion: mobile is the new desktop, and it’s only going to get bigger.
In the wake of this explosive new trend, you may assume that consumers divide their time between mobile web and mobile apps. However, industry research also shows that this is not true. While mobile purchasing has increased exponentially, 66% of all mobile sales happen through an app—and for very good reasons, both for consumers and for retailers. We’ve compiled a few mobile FAQs below to explain why mobile is (quite justifiably!) the new cool kid in Shopify Plus’s town.
Why do consumers love apps?
The answer is obvious: convenience. With a simple tap, consumers are able to access their favorite store’s inventory, no matter where they are or how much time they have to browse. They can also purchase products effortlessly, taking advantage of features like digital wallets to complete a sale with a simple fingerprint. The ease of shopping on a mobile app is unparalleled, and consumers are flocking to find the latest and coolest apps that make shopping a truly remarkable experience.
Why do retailers love apps?
Put quite simply, mobile apps provide more insight into your customers. With the power of customer registration and analytics tools, you’re able to glean demographic information to inform your product and plan your promotions. You’re also able to automatically generate promotions based on customer behavior such as cart abandonment and more.Additionally, all of this can be used to maximize the other reason that retailers are falling in love with apps: push notifications. Why waste your time on costly and time-consuming paid campaigns when you can communicate instantly with your customers? (Seriously: for free!) Push notifications allow you to target users based on the demographics and behaviors identified above to provide effortlessly personalized and relevant messaging.
Why should I pull the trigger and launch an app?
Well, we’ll leave that question to the Shopify Plus guide linked below...but here’s the secret: retention. It’s well known in the eCommerce industry that it costs seven times more to win a new customer than to keep an existing one. Apps solve this problem by inherently driving customer retention, as they always keep your store at the forefront of your customer’s mind by living on his or her smartphone screen. The features mentioned above also assist in this—by providing your customers with the most convenient shopping channel on the market, and by taking advantage of app analytics, you’re able to take customer loyalty into your own hands and drive that retention rate higher than ever before.
Where can I learn more?
We’re glad you asked! Our free guide will tell you everything you need to know, including:
- Why do I need a mobile app?
- Why is Shopgate the preferred mobile app partner of Shopify Plus?
- How do I integrate my Shopify Plus store into a Shopgate app?
- What are some real-life stories of Shopify Plus success on the Shopgate platform?
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.