When Shopgate attended IRCE 2018, we came back with a big realization: mobile web is no longer a viable sales channel. In seemingly every conversation we had with retailers on the IRCE floor, all clues pointed to the fact that mobile apps are taking over as the only smartphone sales strategy worth investing in. Our relationships with Shopify Plus retailers have been no different—no matter what products they sell, or what branding they embrace, retailers are reporting that seemingly every demographic is choosing to shop on an app.
Have you been wondering what an app could do to boost sales conversions and customer retention? Wonder no more. After powering various Shopify Plus stores on our mobile platform, we have real life stories that will inspire you to stop putting your faith in mobile websites, and to take a leap into modern marketing with an app.
Elite Queens Provides a Royal User Experience
Mobile websites are limited by the small browsers they live in, but apps inherently improve the user experience by giving both the retailer and the user more control. With customizable templates, pre-coded widgets, filterable categories, smart search functionality, a favorites list, and much more, it simply doesn't get easier to make a purchase—or facilitate one—with an app. Drag merchandise retailer Elite Queens found how easy it was to build a smooth, intuitive user journey throughout an app by offering many options for navigation. You're able to browse by product type, collection name, sales items, and most importantly to Elite Queens customers, the artists they feature on the app. The ease of accessing so many different products is the crowning achievement of the Elite Queens app—and with the power of Facebook Login and Apple Pay, buying from the app remains easy in every stage.
Grunt Style Recruits More Loyal Customers
The most valuable aspect of an app? Mobile apps are retention machines. This is due to several factors, including the ability to always stay in the customer’s pocket, and the effectiveness of push notifications in advertising sales and avoiding cart abandonment. However, military-inspired apparel retailer Grunt Style found yet another way to boost their mobile retention rate. By taking advantage of Shopgate partner ReCharge, they were able to create a subscription service for their app. Now, mobile users can subscribe to Grunt Style's monthly t-shirt shipment—a very good reason to keep coming back to the app for more.
The difference between a mobile web shopping experience and an app shopping experience is simply that apps can do so much more. With Shopgate, retailers have access to advanced retail technology to keep customers engaged, with no coding required.
If you're a Shopify Plus retailer and you're interested in taking your store mobile, we have resources for you:
- Taking Your Shopify Plus Store Mobile With a Shopgate App: a free guide that explains why your brand needs a mobile app, and how easy it is to launch your Shopify Plus store on the Shopgate platform
- Mobilizing Your Shopify Store From Start to Cart: a free webinar to provide an audio and visual walkthrough of the Shopgate and Shopify Plus partnership
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.