Other tech-savvy industries have picked up on consumers’ demand to save time and effort: restaurants save customers’ favorite orders on their websites, and streaming services offer handy queues that allow viewers to continue last night’s TV binge with just a click. With conveniences like these permeating every area of our lives, it only makes sense that online shoppers are longing for even faster transactions once they fill their shopping carts.
One major barrier to successful mobile sales is the long and clunky process of entering personal and payment information. Trends show that consumers are growing impatient with the repetitive and detailed payment process—an estimated 69% of all online carts are abandoned, 95% of those at the payment stage.
The good news? Mobile apps deliver features that are attractive and useful for retailers and busy shoppers alike, especially those who don’t have the time or desire to re-enter their information for every purchase. The solutions are as simple as simply scanning a credit card or thumbprint—no repetitive typing required.
Credit Card Scanners
Shoppers can use their devices’ cameras inside your app to snap a quick photo of their card, allowing the app to automatically read the information and fill in the information. With just a tap, shoppers skip the clumsy process of manually entering numbers on their smartphones, and an easy transaction is secured for both shopper and retailer.
Shoppers can store personal and payment information in devices, so they can instantly allow the shopping app to access their payment info. PayPal is the most popular and widely-used digital wallet for shoppers, and it serves retailers well, boasting a 70% higher checkout conversion than other forms of payment. However, smartphones have built in their own wallets, with options like Apple Pay, Android Pay, and Samsung Pay making it easier than ever to purchase on mobile.
Shopgate recognizes the shopper’s desire for convenient payment processes and the retailer’s need for completed transactions. With Shopgate apps, retailers can offer simple solutions that are fast, easy, and user-friendly for all eCommerce consumers.
Ready to join the app takeover of modern retail?
Request a free mobile consultation today!
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.