Enjuku Racing is an auto parts retailer that has been in operation for over sixteen years. For nearly two decades, they've driven continuous innovation and growth as they branched out from their initial mission of serving Nissan devotees. Now, they're running a robust store that caters to a seemingly endless list of automobiles, all the way from luxury brand Aston Martin to beloved German manufacturer Volkswagen.
When your product catalog grows exponentially, you have to find a way to organize it and make it as user-friendly as possible. While a desktop website is certainly capable of this—especially on the BigCommerce platform that powers so many retailers—Enjuku realized that desktop is no longer the only efficient channel for retailers. Mobile, however, was growing as quickly as Enjuku was—and continues to do so.
Shopgate's platform gave Enjuku exactly what they needed, as our drag-and-drop widget system allows you to organize your inventory however you want—by category, product type, and more. Enjuku took advantage of this feature to organize their app by auto make and model—providing their customers a one-tap journey to the auto parts that are relevant to their racing needs.
On top of that lucrative feature, Enjuku also employed other Shopgate features and partners, and saw over 37,000 app downloads and a conversion rate 32 times higher than that of their mobile website. Needless to say, mobile is winning the retail race—and Enjuku just keeps crossing every finish line they meet.
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Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.