Emails and SMS are a must for retail marketers, but push notifications to a mobile device are making waves because of its rapid deployment and quick engagement from consumers. Unlike emails, push notifications have the unique ability to immediately engage with a shopper and won’t get lost in their inbox. Even better, they take far less resources to create when compared to email. It’s as simple as sending a Tweet.
For savvy marketers, push messaging has become the channel of choice, thanks to the direct access it grants them to their customer base, and the myriad of possibilities for segmenting to improve message relevance. In fact, as we shared in our Push Notification Playbook, segmented messages have a 2x higher click through rate over mass publications, a 68% higher open rate than email and a click-through rate above 10%.
Consumers Demand Personalization
A variety of retailers tout their customer-centric capabilities, but the reality is that the proof is in the pudding. As such, consumers will continuously expect retailers to engage with them on a personalized-level through touchpoints such as segmented in-app push notifications.
Retailers can use the power of push notifications to communicate directly with their customers one-time or schedule automated messages based on their in-app actions. This includes messages like abandoned cart reminders, app-exclusive offers, new product announcements, first app launch or the ability to view specific products and categories.
Boost Retention with Engage by Shopgate
In order to achieve this level of personalization, it’s important to be equipped with the right tools to successfully reach the customer. With an Engage app by Shopgate technology, retailers are able to target shoppers based on their location, their behavior or with a broad message to get their attention immediately and drive them to purchase. Here are some key features:
Target the buyer based on their location and increase store traffic by setting up a virtual perimeter that triggers timely, relevant messaging on their most personal device.
Simplified Path to Purchase
Create an effortless shopping experience by using landing pages to direct customers immediately to the products or promos that caught their eye in the push notification campaign.
Automated Push Notifications
Let the app read the actions a user takes within it and use that information to create automated push notifications that drive purchases and reduce cart abandonment.
Data-Driven User Segments
Inform your push messaging and optimize your promotions with valuable customer data like age, gender, location, device type, and registration status. With broad messaging, retailers can send a quick notification to all of their app users letting them know of an event — a flash sale or one-day only exclusive, new products or even new content.
By utilizing the power of push notifications, retailers can create a path to purchase experience that increases revenue and boosts retention. To learn more about how Shopgate can help you engage your customers with targeted push notifications and more, download our latest report on “The New Rules of Omnichannel Retailing.”
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.