We’re excited to announce that Shopgate will be exhibiting at DMEXCO 2019, the meeting place for key players in digital business, marketing, and innovation on Sept. 11-12 in Cologne, Germany. At DMEXCO, attendees can visit the Shopgate pop-up booth to test out our complete suite of omnichannel solutions through a live shopping experience!
The Shopgate booth will be interactive, allowing attendees to experience the customer journey from start to finish with Shopgate client DIGEL. By stepping into the shoes of the consumer, visitors can get a real-life example of the seamless experience that Shopgate’s omnichannel solutions provide.
The Shopgate Booth Concept
In the DMEXCO booth, the room will be divided in half, with one side illustrating the Shopgate ENGAGE experience, where visitors can lounge and shop on inviting couches in a living room environment. As “customers”, attendees can place their order either on the web or mobile shopping app. Both will show example products of DIGEL that will be used during entire ordering process and also special cases like buy online, pick up in-store (BOPIS) or reserve online, pick up in-store (ROPIS).
Once the order is placed, attendees can move to the other half of the booth, which will reflect the in-store experience, with a closet and counter for BOPIS and ROPIS. At the counter, visitors can get a live demo of Shopgate’s RELATE and DELIVER solutions, including its integrated scanners, printers and tablets. Shopgate’s omnichannel experts will be on-site to explain all the capabilities in this authentic shopping environment. At the end of the customer journey, visitors will receive the item they “ordered” during the demo.
Creating an Unforgettable Shopping Experience
The Shopgate booth will allow attendees to experience Shopgate’s modern commerce tools and capabilities first-hand. Forward-thinking enterprise retailers can improve item turnaround time, drive revenue, create experiences their customers demand, and stay at the forefront of emerging technology with Shopgate’s solutions:
- ENGAGE – Offer a remarkable shopping experience that lets customers shop when and where they want with a powerful mobile shopping app, reaching them with the level of personalization they crave. As a retailer, you can grab shoppers’ attention with targeted push notifications and encourage foot traffic with the power of geofencing. Reduce cart abandonment with one-touch payments, credit card scanners and the option to buy in-app and pick up in-store and more.
- DELIVER – Turn your stores into highly efficient fulfillment centers by giving store associates control and removing fulfillment errors. Store associates can fulfill orders directly from the store with user-friendly options for in-store pick-up and return. Associates can also receive notifications every time an order is received and have access to real-time view into the status of an order.
- RELATE – Equip store associates to create the ultimate in-store customer experience by giving them access to complete customer profiles and omnichannel shopping history. This solution also enables upsell and cross-sell opportunities by allowing associates to leverage real-time inventory and create mixed cart transactions to sell products from both in-store and online.
A Modern Platform for Modern Retailers
With Shopgate, retailers can reduce their total cost of ownership and get to market faster with Shopgate’s suite of modern commerce solutions, all powered by Shopgate Connect. Come visit us at DMEXCO 2019, and see for yourself how Shopgate’s suite of solutions can drive in-store traffic, lift revenue and create the ultimate customer experience with the power of a mobile shopping app, clienteling and omnichannel experience.
See you at DMEXCO 2019!
Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.