The average American spends more than two hours a day on their mobile device, and 50% of that time using apps. With mobile apps driving the biggest retail sales growth, just having a website is no longer enough for your retail strategy. Users are turning away from desktop browsers and mobile websites in favor of relying on mobile apps.
What is making retail apps spread like wildfire? The answer is convenience. Check out the features that make life easier for both sides of the sales process and set mobile apps apart from other sales channels.
#1: Intuitive Design
Convenience for you: Shopgate offers an app template to serve as a basic starting point for you to build on and expand. Our comprehensive drag-and-drop widget system enables you to do this, taking coding out of your hands and replacing it with simple, full control. Easily create landing pages, launch promotions, and edit designs at any time.
Convenience for your customers: Customers will be able to take advantage of the features we just mentioned: landing pages to send them directly to the products they're interested in, and the promotions you launch will give them the products and deals they want. Other design options like menus and simple search also make the app journey intuitive as ever for the customer.
#2: Push Notifications
Convenience for you: You can reach users by putting all the information you’d like to provide right at their fingertips. You can dedicate any messaging you want to push notifications, but it's especially useful for informing customers about your products and services whenever it makes sense.
Convenience for your customers: They receive the earliest notification of app sales, promos, and events. You can also allow them to open coupons, promo codes, free shipping, and more with just a simple swipe of the notification.
#3: Easy Checkout
Convenience for you: Four of the top five reasons users bail on the checkout process stem from the logistics of entering their information. It’s clear that consumers have little interest in manual entry. What more do you need to know about why you should simplify checkout?
Convenience for your customers: Apps create the perfect checkout page and experience by enlisting the help of credit card scanners and digital wallets. Consider the difference between having to manually enter your credit card information versus holding your thumb on a button. Realistically, it might only save couple of minutes, but the ease of use has huge implications in the world of mobile payments and abandoned carts.
The world is changing fast, and it will only keep moving faster. The difference between an average shopping experience and a modern app shopping experience can be broken down into three parts, all fueled by the revenue powerhouse that is convenience: better experiences, increased engagement, and long-term value.
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Author: Casey Gannon
Vice President of Marketing | Casey is an experienced tech marketer, driven to develop marketing strategies that blend traditional techniques with emerging technology. With over ten years of experience in mobile, she believes that mobile apps are the modern solution in helping retailers directly connect with and impact consumers. When she's not looking ahead to the next opportunity, Casey is a busy mom, soccer player and adjunct professor at her alma mater, St. Edward's University.