In my last blog post, I wrote about how it’s very common for customers to excitedly launch their app, initially push marketing, and then let it drop off not long after.
Social media is one of the easiest and best platforms to continue to promote your app because followers are some of your most loyal and engaged customers. After all, they’ve taken the time to actively “like” or “follow” your store—they want to know more about your business! Since apps are designed to drive customer loyalty, social media is a natural fit. It's a platform on which you can post more often than you would normally—an entirely different animal from email marketing.
Cheekys Boutique is a prime example of a company that continues to promote its app long after launch using the powers of social media. In this article, I want to feature some of the best practices Cheekys utilizes that has made them so successful—and can make your store successful, too!
Best Practice #1: Make Your Social App-Centric
Cheekys recognized that since social media is so often accessed via smartphone, they had to make their social pages revolve around marketing the app. An easy way they splashed their app across their Facebook page was simply by making their header photo about the app. They especially strengthened this form of advertising by offering special promotions:
Best Practice #2: Never Stop Promoting
Although Cheekys' app has been live for some time, their digital marketing team is constantly mentioning it and continually reminding its customers to download the app. The simplest messaging requires you to get to the point—download our app! However, Cheekys also lets their customers know the value of downloading the app. In this case, they’ll get the special deal of the day only for app users:
Best Practice #3: Contests and Giveaways are Key
In addition to being a great way to engage customers, promotions are also an easy way to learn more about your customers’ tastes and wants.
Cheekys has always held weekly giveaways and contests, so it was only natural to incorporate the app into this marketing strategy. They've really nailed how to leverage giveaways for successful app marketing. For example, they recognize that one of the components that makes up app store optimization (ASO) is a good rating in the app stores. Cheekys understands the importance of this and ran a contest to encourage five star ratings.
It’s also important to realize that Cheekys continues to do promotions of the app regularly to keep it top of mind and ensure any new fans are made aware so they download it. I can’t stress enough—promotion is ongoing and not a “one and done” thing!
Best Practice #4: Get Customer Feedback by Giving Customers a Voice
Cheekys succeeds in engaging customers and giving them a voice. So in anticipation of the app launch, Cheekys tapped its loyal customer base to be beta testers to provide feedback of the app. Doing this not only engaged loyal customers with a new shopping channel, but it also jump-started app downloads. And, in classic Cheekys fashion, they threw in a promotion to motivate customers to take action.
As a result, they have 92 five-star ratings in the App Store and 86 five-star ratings in the Google Play store.
But it doesn’t stop there—Cheekys continues to ask its customers for feedback. This expresses to customers the fact that Cheekys values customers' opinion. In return for feedback, Cheekys interacts with customers in the comments, expressing gratitude for their shoppers. This has contributed to their strong following—and just drives more and more app engagement.
Best Practice #5: Dedicate Time to Winning Social Media
I wish I could say that these efforts don’t take time, but they do—and if done right, they pay off tremendously. Cheekys invests a significant amount of time to growing and fostering their social media presence because the return on that investment has been massive. App installs continue to grow steadily, app ratings are through the roof, and their customer retention rate far exceeds the average.
Have big ideas or questions? Shopgate is here to guide you along this journey. Check out our app marketing services and don’t hesitate to reach out!
Author: Glynn Kaplan
Senior Customer Success Manager | Glynn has built a career as a Customer Success professional in fast-paced tech companies. She loves creative problem solving and providing customers with industry best practices to ensure their success. Glynn enjoys living Austin life to the fullest, always making time for yoga, farmer’s markets, and dog kisses.