The brand, based in Salt Lake City, was no stranger to a powerful mobile presence, with a social following reaching hundreds of thousands, including a Youtube channel boasting millions of views. To fully capture this audience, and effectively maintain customers to maxmize retention, they know a mobile app was an essential next step.
Upon launching its apps and mobile optimized site, Black Rifle saw immediate success, including:
6.3% App Conversion Rate
4.9 ★ Rating in App Store
33% Open Rate for Push Notifications