While the use of Apple Pay in apps isn’t necessarily a new concept, Shopgate’s recent addition of Apple Pay as a payment method is a bigger deal than one might think. As a consumer, consider the difference between having to manually enter your credit card and billing information during checkout on a 5-inch screen, versus holding your thumb on a button for a moment. Realistically, it might only save couple of minutes, but the ease of use has huge implications in the world of mobile payments and abandoned carts.
Beyond Shopify’s latest announcement, Apple Pay is still relatively non-existent on mobile web, which is absolutely killing conversion rates for online retailers without an app. When you consider that mCommerce will make up nearly 50% of all eCommerce by 2020, one-touch payments are more important for online retailers than ever before.What Apple Pay means for mobile shoppers
Shopping should not only be fun and exciting, but easy as well. Nothing kills my impulse-buying mood more than having to reach down and take out my wallet, stumble through my cards until I find the right one, and then attempt to successfully tap on and type in each line of a checkout form. Think about how many times you’ve had to type in your address and credit card info during a mobile checkout this year. In 2016 – why are we still doing this?
On the flip side, when I’m shopping through an app that supports Apple Pay and I make the decision to buy something, there’s nothing sweeter than seeing that magical notification pop-up asking me to Pay with Touch ID. One simple touch. It seems like a given these days, but it’s an incredible step towards a truly seamless shopping experience, to the point where it’s frustrating to see that so many online retailers have yet to adopt the technology.
What Apple Pay means for online merchants
On average, apps convert customers 120% more often than on mobile web, and 20% more often than desktop. While that staggering contrast is due to a number of factors, such as repeat business from loyal customers, there’s a more important concept to keep in mind – the experience.
Again, capping the buying journey off with a one-touch payment option is a sure way to not only capture a conversion, but to ensure customer loyalty going forward. You know what they say about first impressions.
Apple Pay now available on Shopgate
With the added benefit of a one-touch payment option, such as with Apple Pay, the customer buying journey has never been so seamless. And now that customers are starting to adopt a mobile-first approach when it comes to shopping, it’s time that online merchants adopt a strategy that parallels this trend. Simply put - make it easy for me to buy.
Shopgate merchants will be able to offer the most convenient checkout in checkout history. No more creating an account or typing billing and shipping information. With a single touch in your shop's iOS app, shopping has just become easier than ever before. Current Shopgate merchants can add Apple Pay to their payment method options today in just a few simple steps or by contacting their customer success rep (email@example.com).
Request a Demo and learn more about how Shopgate apps can help you increase conversions and build and retain more, loyal customers.
Author: Andrew Chase
Marketing Communications Manager | Andrew is an experienced ecommerce marketing professional, with a background in content writing, event management and social media. Andrew is passionate about fitness training, live music, and Boston sports.