mCommerce Insights

Automated Push Messages: The Hands-off Approach to Engagement

Nurture_blog8.jpg

Push notifications are powerful engagement tools. They inform customers in real-time about everything related to your brand, while driving purchases, app opens, and brand awareness. Push messages are flexible and versatile, strategized to meet a wide variety of business goals. However, a carefully crafted push notification strategy can become time consuming. The solution?

Automation.

Designating a portion of your push strategy to run itself is a wise use of your time and platform. These targeted messages engage and retain customers in the exact same way as do manually scheduled messages, but are triggered by app events, identified by you in advance, then sent out to individual users on a personalized basis, making them uniquely relevant and important to them.

Recurring messages will help your customers along in their path to purchase— whether it be notifying them about off
ers now available on the products they’ve already looked at, or offering them free shipping on a few items they may still be interested in.

Screen Shot 2017-08-31 at 2.46.12 PM.png

Key Uses for Automated Recurring Messages: 

Shipment Notifications - Keep customers excited about their purchases by letting them know when they're on the way. 

Price Reduced on Favorite Item - Nothing like a price drop on something you've had your eye on! Let customers know that product they put on their Favorites list is now more affordable. 

Abandoned Cart Reminder - Bring back that forgetful shopper to complete their checkout and have their items on the way in no time. 

Inactive User Reminder - Invite app users to fall back in love with your brand with re-open offers and reminders that will make engaging with your app irresistible. 

There are virtually limitless options for how to leverage automated recurring messages, all based on the app events you identify using your app's backend. Remember, compared to email, push notifications have a 5x higher click through rate, while segmented push messages enjoy a 2x higher click through rate than broadcast messages.  

Utilizing these features is central to an effective push notification strategy, and will help your brand stay top of mind for the customers who already love your brand and app. 

For much more on push notification best practices,
download our full PUSH PLAYBOOK. 
 

Amanda Laviana

Written by Amanda Laviana

Marketing Communications Manager | Amanda is an experienced content marketer, with a background in advertising copywriting. She manages content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.

NEVER MISS A POST

Receive weekly mcommerce news, strategies and analysis delivered straight to your inbox.

Trending

Request a Demo