Mobile App Insights

60-Second ASO Review: How to Get Your ASO in Shape in Under a Minute


Think of App Store Optimization, or ASO, as the SEO of the mobile app world. It’s the key to discoverability in an oversaturated market. With more than 66% of apps downloaded via app store searches, it’s vital to give your app a strong showing in its listing.

What entices users to download apps?

  • Text: Great copy, an intriguing description, carefully chosen keywords, an attractive name, and localization to the visitor’s language.
  • Visuals: An attractive icon, beautiful images, and informative screenshots.
  • Numbers: Ratings, reviews, rankings, and number of downloads.

Does your app meet the top ASO best practices?

Take the 60-second ASO challenge and review your app for the 5 key factors that will boost ASO.

Ready, set, go!


Icon: Your icon is the first impression of your app. Is it clear, legible, and cohesive with
your existing branding and app design?


Name: Your app name is the first thing that users will see after your app icon.
○ Is it simple, descriptive, short, and informative?
○ Do your keywords indicate what your app sells? Are they thoughtfully chosen--that is, not common enough to get lost in the app stores? Did you use singular keywords instead of plural keywords to save space?
○ Did you waste space by including unnecessary punctuation, symbols, or other strange characters?


App Description:
Did you open your description with an emotive call to action? Did you carefully pick active verbs, or did you just fill up the description with meaningless text?
○ Did you l
ist the features, benefits, and appeal of your app to entice users into downloading your app? (Bullets are especially useful here!)
○ Did you s
peak from your brand’s voice? Remember: don’t try to be anything but the shop that your loyal customers love!


 Did you use visually interesting, high-resolution screenshots that clearly display the function and look of your app?
 Did you use
 overlay text and annotations to improve messaging, with a plain background for easier readability?
Did you make your first two screenshots count? Remember: 60% of users won’t swipe past the first two screenshots--you must immediately show your strongest message for your best app features!


Reviews/Ratings: Did you provide a little incentive for your customers to leave you a great review with a coupon or a similar offer? Don't forget: customer reviews affect how the search algorithm ranks apps! Higher ratings = a higher ranking. 


If you need help with ASO, we have an awesome Marketing Services team that would love to help you! Contact for more information.

Request More Info 

Carlos Mayorca

Written by Carlos Mayorca

Marketing Services Manager | Carlos is an experienced digital marketing professional with a background in technology, social media, and advertising. He's constantly tracking the latest eCommerce marketing trends, with a focus on providing merchants with innovative strategies that result in high returns for their mobile marketing efforts.

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