Shopgate

Icon: Your icon is the first impression of your app. Is it clear, legible, and cohesive with
your existing branding and app design?

Name: Your app name is the first thing that users will see after your app icon.
○ Is it simple, descriptive, short, and informative?
○ Do your keywords indicate what your app sells? Are they thoughtfully chosen--that is, not common enough to get lost in the app stores? Did you use singular keywords instead of plural keywords to save space?
○ Did you waste space by including unnecessary punctuation, symbols, or other strange characters?

App Description:
○ Did you open your description with an emotive call to action? Did you carefully pick active verbs, or did you just fill up the description with meaningless text?
○ Did you list the features, benefits, and appeal of your app to entice users into downloading your app? (Bullets are especially useful here!)
○ Did you speak from your brand’s voice? Remember: don’t try to be anything but the shop that your loyal customers love!

Screenshots:
○ Did you use visually interesting, high-resolution screenshots that clearly display the function and look of your app?
○ Did you use overlay text and annotations to improve messaging, with a plain background for easier readability?
○ Did you make your first two screenshots count? Remember: 60% of users won’t swipe past the first two screenshots--you must immediately show your strongest message for your best app features!

Reviews/Ratings: Did you provide a little incentive for your customers to leave you a great review with a coupon or a similar offer? Don't forget: customer reviews affect how the search algorithm ranks apps! Higher ratings = a higher ranking.