
Think of App Store Optimization, or ASO, as the SEO of the mobile app world. It’s the key to discoverability in an oversaturated market. With more than 66% of apps downloaded via app store searches, it’s vital to give your app a strong showing in its listing.
What entices users to download apps?
- Text: Great copy, an intriguing description, carefully chosen keywords, an attractive name, and localization to the visitor’s language.
- Visuals: An attractive icon, beautiful images, and informative screenshots.
- Numbers: Ratings, reviews, rankings, and number of downloads.
Does your app meet the top ASO best practices?
Take the 60-second ASO challenge and review your app for the 5 key factors that will boost ASO.
Ready, set, go!
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Icon: Your icon is the first impression of your app. Is it clear, legible, and cohesive with |
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Name: Your app name is the first thing that users will see after your app icon. |
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App Description: |
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Screenshots: |
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Reviews/Ratings: Did you provide a little incentive for your customers to leave you a great review with a coupon or a similar offer? Don't forget: customer reviews affect how the search algorithm ranks apps! Higher ratings = a higher ranking. |
If you need help with ASO, we have an awesome Marketing Services team that would love to help you! Contact marketing-us@shopgate.com for more information.

Author: Carlos Mayorca
Marketing Services Manager | Carlos is an experienced digital marketing professional with a background in technology, social media, and advertising. He's constantly tracking the latest eCommerce marketing trends, with a focus on providing merchants with innovative strategies that result in high returns for their mobile marketing efforts.