Mobile App Insights

2017 Shopgate Holiday Guide: Making the Season Easier For Your Customers

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Want to take advantage of a merry shopping season for all? Engage your shoppers with time-saving tools that remind mobile customers why they love your brand:

  • Using a mobile app lets holiday shoppers skip busy stores, but segmented push notifications make the process even faster. For example, you can effortlessly send a message about your jewelry sale to men who are old enough to be married. You can also let your push notifications direct your customers to a landing page so they can immediately see the product that piqued their interest.
  • Remind busy shoppers of the options they have already downloaded on their smartphones. Facebook Engagement Ads target users who have already downloaded your app, allowing them to open your holiday deals with just a click.
  • Perhaps the only thing worse than crowded aisles is a seemingly endless line at a checkout counter. Remind your customers why they choose mobile shopping with a fast and easy checkout process. Give them options such as Apple Pay, Visa Checkout, and Paypal so they have to enter as little information as possible — thus, converting the sale as quickly as possible.

Your holiday mobile marketing strategy shouldn’t stop there. From strategically using emojis to utilizing our AdScanner to take your brand to the next level, the possibilities for driving holiday app engagement are abundant. 

Download our comprehensive guide to learn all of our
tips and features for a successful holiday shopping season.

Sarah Meadows

Written by Sarah Meadows

Copywriter | Sarah writes and edits for the marketing department of Shopgate. Her previous experience includes creating content and handling public relations for public offices and organizations at her alma mater, the University of South Carolina. A true Southern girl, Sarah’s hobbies include reading William Faulkner, following college football, and looking for a good glass of sweet tea in Austin.

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