Over the past several weeks, we've been discussing the uphill battle being faced by so many eCommerce retailers – the battle for valuable customers. Between The Real Cost of Acquiring Customers in a Competitive Market to discussing Why Retention is Critical for Growth, and finally, why Returning Customers Can Multiply Your Profits, we've uncovered how vital it is to identify and maintain loyal customers to help your brand thrive.
Expanding on that, it's time to discuss exactly how to do this. Enter: the case for apps. With smartphones as the single most personal, widely used devices on earth, mobile commerce is slated to overtake desktop spending by 2020. But this is no new for savvy eCommerce retailers, who've known about the impending mobile eclipse for years. What may surprise them, however, is the vitality of choosing the right mobile solution – one that leverages your existing customers' loyalty, and draws in new customers to return again and again, one that uses a smartphone's built-in functionality to provide an unprecedented user experience, and one that keeps your brand top of mind, every time the device is used. Consider this:
Smartphone users spend 92% of their screen time In apps1
85% of consumers prefer an app over a mobile site
Average order volumes in apps are 55% higher
Plus, apps provide improved engagement, experience and brand visibility.
Apps are the next phase of consumer-brand interaction, and retailers who seek to capture the loyalty of their customers must incorporate apps as part of their mobile strategy to find true success in the channel.