Ok, so you say you want to sell t-shirts?
Cool. Tees, tanks, and really, graphic anythings, are a trending fashion staples right now, and setting up an online store to market your designs is an excellent way to ramp up exposure and bring in sales. And that's exactly what four LA-based high school friends realized before launching stanchly California-influenced brand Kid Dangerous.
Once the guys found success selling their designs wholesale, they took to direct-to-consumer sales, then realized they'd need to leap ahead of their numerous competitors if they hoped to make it out alive. A mobile strategy was needed, and fast. While Steve Nanino, co-founder, was skeptical about whether customers would even download an app for a small, niche retailer, the app has ultimately been a great success.
“Our app customer is now our best customer, we’re seeing that app customers have usually purchased from us before, and have a deeper loyalty to the brand.” -Steve Nanino, Co-founder, Kid Dangerous
With a strong 4.1% app conversion rate, and 80% larger AOV than their mobile website, the Kid Dangerous team ultimately found that some people were indeed willing to download the app. And these weren't just casual one-time customers – these were dedicated brand loyalists. Precisely the kind of customers with whom any retailer would jump at the chance to proactively engage with. Using their app, Kid Dangerous does exactly this, using Push Notifications, continuously engaging their loyal customers, and further demonstrating the unique value of their app users.