mCommerce Insights

Black Rifle Coffee Company Brews Up a 6.3% App Conversion Rate


“Honestly we were behind because we didn’t have a mobile app. We saw the impact Shopgate had
could deliver – it’s really taken off.” - Charles Waldron, Black Rifle Coffee Company

Small-scale and niche retailers often question the value of a dedicated mobile app, without realizing the benefits they're inherently afforded by offering unique, specialized products. Black Rifle Coffee Company is an outstanding example of this trend; the veteran-owned, small batch, roast-to-order coffee company launched apps in 2016, and has since seen more than 20,000 app downloads, with a more than 50% push notification opt-in rate. 

The brand, based in Salt Lake City, was no stranger to a powerful mobile presence, with a social following reaching hundreds of thousands, including a Youtube channel boasting millions of views. To fully capture this audience, and effectively maintain customers to maxmize retention, they know a mobile app was an essential next step. 

Upon launching its apps and mobile optimized site, Black Rifle saw immediate success, including: 

  • 6.3% App Conversion Rate 

  • 4.9  Rating in App Store

  • 33% Open Rate for Push Notifications

Want to see how black rifle leverages push notifications, apple pay and 24/7 customer service to maximize mobile efficiency? read the full case study here

Amanda Laviana

Written by Amanda Laviana

Marketing Communications Manager | Amanda is an experienced content marketer, with a background in advertising copywriting. She manages content across an array of platforms for Shopgate, including blogs, whitepapers, webinars, social media and video.